How can digital marketing operations transform a business?

May 13, 20213 min readVenki5080

Digital Marketing operations can transform a business completely from having a regular store in a town to supplying products to all over world in less than a month. That is the power of Digital Marketing if implemented correctly.

Digital Marketing is really helpful and can transform and take the business to next level.

Examples of Digital Marketing operations

This is easy to figure out. First let’s understand ourselves. How we use internet. Just open your google history and look at what you have searched so far. Go through each search and observe what you see in SERP(Search engine results page). Digital Marketing operations can transform the business in stages.

You will see the results competing with each other for positions in SERP. Generally, you will have at max 7 ads(top 4 and bottom 3) and other organic results in between ads. On total you will see at least around 1000 results for a search. So with or without our knowledge, we are already involved in someone else’s digital marketing business.

We can have many simple examples to understand it. You are travelling to a new place? need a hotel to stay? OYO and Trivago and many other brands fight for the first position. You need new shoes? Flipkart and Amazon then. Many more examples. But the solution is same – Digital Marketing. This is the beginning of the customer’s buyer’s journey and the Digital Marketing operations can be already put in place transforming the business by spreading the awareness of the product or the Brand.

Value of the transformation of strategies in business

Let’s take an example of a bakery. A simple local bakery. If you do not engage online people, business will not sustain long enough. Why? no one goes out these days. Everyone wants to order online. Especially in cities. You might be thinking of having a home delivery option with phone calls. But this too will not sort it. People are too busy to call. They need to do it in an app where they can track the process. Is the cake got baked? Did the chef done making the cake ready? Did the cake dispatch? So many things to be known.

And when was the last time you have seen an app without Ads? Why would you leave a chance to earn with no investment. That is what TV commercials are!!. If you do not want ads, then you will have to upgrade the application. Another way of income. So yes, digital marketing can literally help your business to expand faster than you think.

Related Post