Meaning of Digital Marketing in 2021

Digital Marketing meaning and its strategies are to be found extremely useful in current day world. So, Let’s start with the basics.

What does Marketing mean?

Marketing is a management process responsible for identifying, anticipating and satisfying customer requirements profitably.

Doing the same digitally is digital marketing.

How does Digital Marketing work

Types of Digital Marketing to engage customers

There are two diverse ways of engaging customers. The meaning of Digital Marketing lies in understanding how to engage customers.

Inbound Marketing
Outbound Marketing

Inbound Marketing is a process in making the customers come to you rather than we posting ads and asking them to come.

Outbound Marketing is ViceVersa. It is a traditional way of Marketing. All the ads, pamphlets and bill boards you see are the examples of it.

We can perform Inbound and Outbound marketing digitally.

You have a website where you sell products? You can freely drive traffic to your site using SEO (Search Engine Optimisation). In fact, this is organic search and it is of no cost. But, in order to succeed in SEO, one needs to master the concepts and apply it with out errors.

Indeed, it takes up to 6 months to come on top of 10 results in SERP (Search Engine Results Page, Google results page). But, nevertheless, people have understood which are ads and which are organic results. So, always be ready to exploit the full potential of SEO.

Like wise, You want your business to show up when your potential customers search for your product? Google shows ads directly in search results (Max 7). Try Google Ads.

Further, You have a physical store and want people to know about your business? You can create ads in YouTube, LinkedIn, Quora and all other social media platforms. Ads are not free but very cheap and effective – Social Network Advertising.

VV Tales